Christian Writes For CraftBeer.com
Our founder and creative director wrote a piece on the Highland Brewing rebrand for our friends over at CraftBeer.com. Check it out along with plenty of other insightful articles on craft beer culture over at their site.
CraftBeer.com is published by the Brewers Association. Our mission is to bring you the stories of the people, businesses and communities who are the heartbeat of small and independent craft brewing in the U.S. We fully support independently owned breweries. Explore the world of American craft beer.
Introducing Helms Workshop X Howler Bros apparel!
We’ve launched a new collaboration with Howler Bros, and we’re throwing a party to celebrate!
Years ago we partnered with a fire-eyed startup that called themselves Howler Bros, helping them build a spirited brand of design-driven outdoor clothing. Inspired by surfing, fishing and the water, Howler modernized traditional garments to create original, alternative clothing that embodies the soul and passion of coastal life. Their vision of a limited-run clothing line focused on quality, signature details and smart functionality struck a chord with outdoor enthusiasts and beyond, and the brand’s popularity exploded.
After a few years of collaborations with brands like Yeti, Chaco and Topo Designs the Howler team came to Helms Workshop with an idea: Helms x Howler. After a few beers with the Workshop, the idea grew into a robust line of shirts, hats, tees, jackets, patches and even Helms X Howler beer.
Our longtime creative friendship grew into a celebration of the things we both love: the Texas outdoors, creativity, collaboration and craft. We’re excited to share the results of all the teamwork, hard work, and good times that went into making Helms X Howler a reality.
The line is on sale now over at Howler Bros, and you can see lifestyle images and details here on our site.
If you’re in the area, we’ll all be throwing a launch party at the Austin Beerworks Taproom on Friday, April 6th from 4–8PM.
At the party you’ll be able to see the line in person, sip free beer from custom Helms X Howler cans, grab event-exclusive merch, and even buy HXH jackets custom chain stitched by Fort Lonesome.
We’d love to have you join us to celebrate this partnership, and look forward to all our collaborations to come. Here’s to old friends and new horizons.
Chinook Seedery brand refresh hits stores & The Dieline!
We worked closely with the Chinook team to craft an identity as big as their sunflower seeds. The new bright, bold packaging jumps off the shelf, grabbing shoppers attention and communicating that Chinook is in a league of their own. Take a closer look here, and check out The Dieline profile here!
Highland Brewing Company rebrand featured on Brand New
We’re excited to see our work with Highland Brewing Company featured on Brand New. Head over to our work section of the website to get an even deeper look at the project here.
Bionic Brew China in Communication Arts Typography Annual
Helms Workshop’s brand identity for Bionic Brew, the first craft brewery in Shenzhen, China, is a winner in the Communication Arts 2018 Typography Annual! We partnered with the Bionic team to develop brand packaging, merchandise, and collateral with a mission of capturing their renegade spirit and honoring local heritage. The new brand has supercharged the thriving brewery, and we’re proud to see them in print here in the US. Cheers to great clients and great beer.
Christian on Grits and Grids Podcast
Christian is the guest on this week’s Grits and Grids podcast. A restaurant and beverage branding podcast showcasing great creative minds in the industry. Christian talks about his favorite parts of the creative process, client relationships, and his go-to moves on the grill. Hint: it’s pork, a lot of pork.
Listen to the podcast.
Our Work for Native Boutique Hostel Featured in Dwell
This week Dwell Magazine featured a look into the "distinctly cool and authentic experience" offered at Native Boutique Hostel in Austin. We collaborated with a team of Austin's best to bring to life the unique guest expereince housed in an 1890's grocery building.
"Combining the design, amenities and service of a boutique hotel with the energy and spirit of a hostel, Native makes quality design accessible to a vibrant and youthful audience," explains Native partner Antonio Madrid.
Check out the article and the interiors here.
Christian on Obsessed with Design Podcast!
This week Christian is the guest on Josh Mikes' excellent podcast, Obsessed with Design. Josh interviews some of the hottest designers—from branding and illustration, to industrial design and architecture, to learn what makes them tick.
Check out the podcast and episode if you're a fan of design and great conversation.
Austin Beerworks Seasonal Packaging Wins Big in Communication Arts Design Annual Competition
We're proud to see our Seasonal Packaging System for Austin Beerworks among the winning work profiled in Communication Arts 58th Design Competition. This year the distinguished panel of jurors selected 151 winning projects from 3,877 entries across the globe.
See all of the winners here.
CA's Award of Excellence is one of the most-coveted awards in the industry. Winners are selected by a nationally representative panel of distinguished visual communicators. Past judges have included such luminaries as Saul Bass, Michael Bierut, Lee Clow, Hillman Curtis, Louise Fili, Milton Glaser, Jeff Goodby, Hal Riney, Sam Scali, Paula Scher, Michael Vanderbyl, Lynda Weinman, Fred Woodward and Jeffrey Zeldman.
The CA Annuals are must-have references for creative excellence in visual communications and have furthered numerous careers through the worldwide exposure they provide.
New Work for Utah's Strap Tank Brewery Featured at The Dieline!
We're proud to see our recent work for Utah's Strap Tank Brewing profiled by The Dieline, one of the world's premier resources for packaging design.
Named after the first Harley Davidson to roll of the line in 1908, Strap Tank honors the heritage, passion, and quality workmanship of its namesake. Tucked into the foot of the Wasatch Mountain range, the brewery is housed in a scale replica of Harley’s very first factory. The attention paid to the most minute of architectural details mirrors the attention and care shown in brewing their beer. At the center of Strap Tank’s philosophy is a deep commitment to craft and a relentless dedication to making things that are built to last— from the beer to the building it’s served in.
Clients Leroy & Lewis BBQ, Austin Beerworks in GQ
This month's GQ magazine features an expansive and mouth-watering profile of "the South's boldest BBQ city" by Paula Forbes. HW clients LeRoy & Lewis BBQ are featured throughout the article, along with a host of talented chefs and pit masters defining a new era in Austin BBQ.
"At LeRoy and Lewis, smoked duck, housemade porchetta, and the invasive scourge of Texas, wild boar, all show up on the menu. The L&L duo are breaking new ground with off-cuts, too: Their signature beef cheeks are a better brisket—meatier, fattier, delicious-er. Don’t worry: Nobody’s abandoning the holy trinity of brisket, sausage, and pork rib—although LeRoy and Lewis, somewhat scandalously, serves brisket only on weekends. But the new cuts have won a cult following. “Our lamb neck is very popular,” says Zizzo, uttering a sentence no one in barbecue has said before."
Austin Beerworks Pearl Snap pils receives props as well. Read the full article at the link below— and bookmark it for reference the next time you're hungry.
GQ: This Is the New Wave of American Barbecue
Magenta's Best-Designed Beers for Your Cooler
We're excited to not only be interviewed in Magenta's new article asking designers to talk about their favorite craft beer packaging, but also to see our work featured. Alana and Christian talk about packaging for Bottle Logic and Rogue in the article, which features a range of talented designers and stunning work. James Victore chimes in as well, giving props to Austin Beerworks seasonal beer packaging.
"From a design standpoint, these are sexy because they are pared-down, minimal little posters using the brand’s very recognizable “A.” I give ABW tons of credit for their bravery in taking a chance on these cans and also Helms Workshop for sticking to their guns and continuing to put out great, forward-thinking packaging."
Check out all of the design and commentary below.
The Best-Designed Beers for Your Cooler
Boulevard Brewing Co. in Communication Arts Typography Annual
Helms Workshop redesigned Boulevard Brewing, a brand 25 years in the making, to create a cohesive brand identity that drinkers—both old and new—recognize as unmistakably Boulevard. We are honored to see the new brand identity featured in the Exhibit section of the Communication Arts 2017 Typography Annual!
Paste Magazine "Labels We Love: Fullsteam"
Helms Workshop is pleased to see our Fullsteam Brewery work featured in Paste Magazine as "Labels We Love"! They are equal opportunity lovers of both our cans and bottles!
The Austin Chronicle: Best of Austin 2016
Helms Workshop is honored to have our work for the Austin Beerworks Seasonal cans chosen as the Austin Chronicle's Critics Choice for the best beer can design in Austin in 2016.
In addition, some of our favorite clients were winners as well! Austin Beerworks topped the Readers Choice poll for Best Brewery/Distiller, and Pinthouse Pizza won the Critics Choice poll for Best Local IPA. Congrats to our beer-making friends!
Join us for a pint at Alamo Drafthouse's 6-Pack Stories series
Come have a pint and a laugh with the studio to support a good cause!
Join us and a great crowd of beer-geeks, brewers and design fans Thursday at The Highball to talk craft beer branding as part of Alamo Drafthouse's 6-Pack Stories series. We'll be toting some studio swag, so get there early.
Proceeds benefit 1400 Miles.
Treaty Oak Trademark in Communication Arts 2016 Design Annual
We're both excited and proud to see our identity for Treaty Oak Distillery featured in the 2016 Communication Arts Design Annual.
"Of the 4,228 entries submitted to the 57th annual design competition, only 161 were selected by a jury of respected creative professionals, representing the work of designers, art directors, design firms, agencies, publishers and in-house creative departments. With the largest international circulation of any trade journal on visual communications, having work selected is considered a significant professional milestone to the creators and publishers of these award-winning projects."
Check out all of the great work online, and cheers!
Austin Beerworks Seasonals Featured on OBB
Our new packaging for Austin Beerworks is featured over at Oh Beautiful Beer. Check 'em out, and pick up OBB's wonderful book on craft beer design!
Bon Appétit's Most Beautiful Beers
Helms Workshop is proud to have our work celebrated in Bon Appétit! Harvey Shepard, curator of Oh Beautiful Beer, included 3 of our brands among his picks of brands at the top of design: Modern Times, Austin Beerworks, and Fullsteam Brewery.
See all 9 of the beautiful beers from the August online feature at bon appétit.
Helms Workshop + Mighty Swell = Refreshing Sparkling Cocktail Design
Award-winning Studio Partnered with Industry Stalwarts on Austin’s First Sparkling Cocktail
Helms Workshop recently completed the packaging and web design for Mighty Swell sparkling cocktails, a unique line of sparkling alcoholic beverages made with premium ingredients. Workshop teamed up with Clayton Christopher – of Deep Eddy Vodka fame – and Treaty Oak’s Daniel Barnes to bring investor Sean Cusack’s idea of a refreshing and natural sparkling beverage to life.
“It makes perfect sense that Austin, TX is where the idea for Mighty Swell Sparkling Cocktails was born,” says Christian Helms, creative director of Helms Workshop. “We worked to capture the essence of Mighty Swell’s natural ingredients with a striking package that stands out on a crowded shelf of canned beverages.”
Treaty Oak’s Daniel Barnes agrees. “When we first had the idea for a refreshing, ready-to-drink cocktail, we knew Helms Workshop would come up with the best solution to showcase Mighty Swell’s distinctive offering.”
Mighty Swell sparkling cocktails are available at select Austin-area supermarkets and specialty liquor stores with a wider release planned for the next few months. Check out MightySwell.com for more information.