Brand Identity & Packaging
Designer: Christian Helms
Austin Ad Fed ADDY Awards, Gold(s) 2013
Communication Arts Design Annual
Communication Arts Typography Annual
Texas Show Winner 2013
In its first year and a half, Austin Beerworks surpassed their year five goals, growing an unprecedented 400% and ranking as one of the nation’s fastest growing breweries. It started with four guys who could craft stellar beer, but needed a brand.
As a small startup brewery entering an increasingly-crowded marketplace, the potential to be swallowed up by the sea of craft beer competition was a real concern. Communicating to consumers that the brewery is both local and remarkable was crucial, and the need to stand out on the shelf was paramount.
By focusing on what makes the brewery unique, and bucking craft beer clichés, we built a comprehensive brand strategy and identity that catapulted Austin Beerworks into the market and sparked a spirited, sustained conversation with customers. Keeping that consumer pull fresh with seasonal ad campaigns grows sales – and the packaging generates requests from all over the world for cans of beer from a local Austin brewery.
See the full case study, including more work here.