Workshop + Jack Daniel’s Independence Day Campaign Documentary!

Jack Daniel’s is hand made in America, because that’s how America was made. Workshop took that as a cue when we were hand-picked to work with the iconic brand and Arnold Worldwide, creating the art for the whiskey’s Declaration of Independence Campaign. As you can see in the short documentary they shot of the process (along with local cinematographer Kyle Osburn), we jumped in and got our hands dirty.

Watch the video here , see the art here , and see more of the campaign over at

We had a blast working on the project, and we’re extremely proud to be part of Jack Daniel’s celebration of craft and independent spirit. The art will be featured in ads, online, and on merchandise and outdoor advertising from Texas to Times Square.


Helms Workshop
We’re looking for an intern to work with us this fall— email us via the website to apply!


atxsessions nice timing— we just finished a pile of awesome la_Barbecue brisket and ribs. Legit.


Jack Daniel’s Declaration of Independence Campaign Video

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3507 South 1st Street
Austin, Texas 78704

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