The Studio Journal

Insights

What is Personal Branding?

T. Christian Helms

What happens if we apply the process of brand-building to our lives and careers? A comprehensive guide to building your personal brand.

A guide to the value created through branding and the benefits of investment.

The bottle looks even better with a medal on its shoulders.

Brand Archetypes

Helms Workshop

The Psychology Behind the World’s Most Memorable Brands

Basics

How to Choose a Brand Agency

Helms Workshop

What does a branding company do, and how do I find the right fit?

The Human Dimension That Transforms Businesses into Brands

Weighing a fresh start against a more iterative brand glow-up, and finding the perfect balance for your brand.

Insights

Behind the Brand Process: Howler Bros

T. Christian Helms

Creating a brand that disregards convention, defies the odds, and defines a category.

What is Brand Voice?

Helms Workshop

A Complete Guide to Developing Your Brand’s Unique Communication Style

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