We do a swan dive into your world to understand the why before we start the how. Because the problems that need solving deserve decisions rooted in insight.
We take strategy and distill it into emotion.
Then, we set it on fire to create brands that spark long-lasting results and lifelong fanatics.
Our Philosophy
Strategy is holy.
Humanity is everything.
If it doesn’t feel human, it doesn’t work. We build brands that speak to real people with wit, whimsy and heart. The line between sharing and selling is where your brand will soar above the rest.
Branding is bonding.
We use every touchpoint to foster a natural and lasting relationship with your customer that feels effortless. Because the shortest distance between your brand and your audience is inspired design and compelling messaging.
We don’t work with assholes.
That includes us. Part of our job is ensuring brand building is a fun, energizing experience marked by mutual respect and punctuated with lightbulbs, laughs and big-win high-fives.
We want wins.
We drive results and expect to win. We define a vision for success at the start of every project and measure against it, scaling support for our brand partners as they grow.
Our Process
- Strategic Alignment
Brand immersion and analysis, surfacing insights and nailing our North Star.
- Identity, Product & Creative Development
Designing, refining and optimizing the core expressions of your brand.
- Design & Production
Blending the visual and verbal, building touchpoints large and small.
- Marketing & Launch Support
Catapulting your brand into the marketplace and the world.
- Ongoing Brand Management
Scaling your brand to surpass goals and crush new opportunities.
Take it from them.
“With no ego, the team finds what is right—both for a brand’s short-term performance and future potential—and they go above and beyond to deliver. Southern Comfort is a great illustration of how true partnership can yield proud results.”
— Lena Derohannessian, VP Global Marketing
$544 Million
Acquired by Sazerac Co.
“Helms elevated the branding and built a packaging system that echoed the quality of the boots inside. The resulting unboxing experience was exciting and informative and let fans feel the love Tecovas has for everything we make.”
— Paul Hedrick, Founder & Executive Chairman
$100 Million
In Revenue;
50% Growth Following Brand Refresh
50% Growth Following Brand Refresh
“Helms Workshop functioned as a true extension of our team and exceeded all expectations. Their ability to blend creativity with strategic thinking resulted in an impactful, memorable design system for our flagship events. From concept to execution, their team’s dedication and vision made the entire journey a rewarding experience.”
— Matt Kolena, Marketing Director
120+
Media Features
“I have been doing work like this for a long time and in those many years have seen the best and worst of what agencies can do from literally every angle. Inside the house. Outside the house. All of it. Amidst these experiences, our collaboration stands out in my career.”
— Robert H. Schwartz, Global CMO
30%
Revenue Growth
“The Helms team puts their whole heart into what they do, and you can absolutely feel it in the work. Updating our catalog of 30+ products with very nuanced use cases and packaging architecture was a massive undertaking. They tackled our mammoth project with killer design, attention to detail and a deep understanding of our customers and offerings. The Helms team absolutely slam-dunked the final product and made the journey nothing short of a delight. They’re amazing partners and always go the extra mile—expect nothing but greatness from this team.”
— Alicia Herber, Creative Director
$200MM
Sales Growth
“The ‘branding’ decision was a big one for us. Working with Christian and the team was an unexpectedly invigorating process, and it shows. With their guidance, we looked hard at who we were from a brand perspective and came away empowered, confident and looking amazing. As we continue to work together today, we consider them steadfast allies with great instincts—and a great sense of humor.”
— Marc & Maureen Brown, Co-founders
600+ Million
Impressions & Shelf Set at CVS, Walmart, Optum & More
“In the increasingly competitive beer market, branding is more important than ever. An excellent logo isn’t enough—you need to build a brand. Having spent over a decade working with Helms Workshop, I’m confident in saying they are among the best brand builders out there. They will help you focus your company vision and translate it into beautiful, compelling design. They are great partners because they’re very receptive to outside ideas, but will also champion their own ideas they really believe in. And they’re pretty much always right.”
— Michael Graham, Co-founder
+46%
Compound Annual Sales Growth Rate and Surpassed 5-Year Goals in Year 2
+13%
Year-Over-Year Website Traffic Increase
“The team at Helms Workshop goes beyond top-notch design. They have a deep understanding of marketing, consumer trends and how to position your brand for success in a fiercely competitive landscape.”
— Mark Pettyjohn, Founder
+61%
Increase in Sales Year-Over-Year
+96%
Increase in Amazon Sales
“Having a well-designed and thoughtful brand has allowed us to be noticed in the highly competitive Austin market. Helms Workshop allowed us to open our business with pride in our identity. We jumped on the BBQ scene with a controversial and challenging concept—it has been empowering to be able to communicate why we are different and why what we think we are doing is special.”
— Sawyer Lewis, Founder
+50%
Revenue Growth Within 1 Year After Launch
“Before finding the team, we beat our heads against the wall with different agencies, falling short of what we wanted the brand to achieve. We wanted a partner who understands the uniqueness of our mission, asks the right questions, and gets behind our vision. We needed a guide with a vision for the full scope of our brand and a cohesive POV across every touch point. We found all of that and more with Helms. Expect great things if you choose them as your partner.”
— Alvie Faulkenbery IV, Founder
400+
Article Features
“The branding cost for De Nada was more than we thought we could afford. I now believe we can’t afford not to have it. I see the value so differently, seeing the payoff on the other side. Their discovery process helps define who you are and answers so many more questions than what the visuals looks like. Operational questions, menu items, and who we hire are all decisions made easier because we are looking through one lens—the only lens that exists—the brand. With a brand and a mantra, we are aligned; we don’t make big mistakes.”
— Stephen Shallcross, Owner
“The results of our brand overhaul were incredible! Our branding is unique, bright, joyful and completely captures the essence of Meli’s. The packaging stands out amongst competitors on the shelf, and many first-time consumers have shared that they picked us because they loved the branding! The Helms team was a joy to work with, and we would recommend them to anyone.”
— Melissa Blue & Melissa Mehall, Co-founders
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