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Campaign Debut: Helms Workshop x Formula 1

When Formula 1 comes to town, everything’s bigger. Check out some of our design, copywriting, and marketing work for this week’s Formula 1 United States Grand Prix at Circuit of The Americas. 

Our out-of-home layouts were inspired by old Texas wanted posters and spaghetti western films of lore, made complete with modern touches like the unmistakable F1 typeface. We’re excited to see some serious horsepower on display this week—and to see which of these outlaws gets a champagne shower on Sunday afternoon. Lights out, and away we go! See it all here.

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