In this episode, Christian gets into the stories behind some of his most memorable work, from his days interning at Pentagram to turning a joke at the bar into Austin Beerworks’ infamous 99-pack. He talks about why creativity is a skill, not a gift, how AI and focus groups can make brands look like everyone else, and why he’d rather hire a good person than a great portfolio. It’s a little design history, a few good stories, and a conversation about why the weirdest ideas are often the ones worth pursuing.
Listen to the full conversation here.
