What makes a brand worth remembering? Christian Helms joins Ben to discuss why building a distinctive brand starts with honest research, clear positioning, and knowing when to break from the crowd. They explore the difference between getting attention and earning lasting recognition, why a rebrand can’t fix a broken business, and where AI helps or hinders the creative process.
From the story behind Austin Beerworks’ infamous 99-pack to practical advice for founders just starting out, Christian shares what he’s learned about building brands that stand apart, connect with the right people, and turn creative thinking into real business value.
Listen to the full conversation here.
