Strategy is the foundation for inspiration.

We understand the why before we consider the how. Digging in to understand your company and competition sparks insight that fuels a solid strategic guide for creative work.

The shortest distance between two people is great design.

Our brands feel human because we focus on the people behind them, using stellar design and messaging to close the gap between you and your audience.

More than a design shop.

We not only help you build a brand, we’ll be there to support you as you grow. We offer full-service capabilities across every touch point in the life of a brand.

This is the fun part.

Part of our job is making sure you take as much joy as we do in the process of building your brand, bringing thoughtful collaboration and mutual respect to every partnership.


Charismatic Brands

Spirited, confident brands that inspire action.

Customers as Fans

Enthusiasts make the best advocates.

Impossible to Ignore

Category-breaking brands that turn heads and win hearts.

Needle Movement

Top-down creative fueling bottom-line results.

Client Fit

We work best with involved and passionate partners who believe in their product. They understand that a brand’s character extends beyond its visual look, with every piece of messaging working together to tell a larger story. They should be willing to make big, bold decisions with confidence, and, most importantly, trust in building something remarkable together.



  • Brand Strategy & Positioning
  • Brand & Product Naming
  • Story & Messaging
  • Brand Audit & Equity Analysis
  • Market & Consumer Research
  • Content Strategy

Brand Identity

  • Logo & Identity System
  • Packaging & Line Extensions
  • Web & Mobile Design & Development
  • Brand Standards, Guides & Toolkit
  • Ongoing Brand Management

Brand Application & Extension

  • Marketing Collateral
  • Brand Merchandise
  • Sales Materials
  • Brand Video
  • Point-of-Purchase Materials
  • Signage & Wayfinding
  • Environment & Exhibit Design
  • Retail Experience
  • Pitch Decks & Investor Documents
  • Stationery & Business Systems

Brand Management

  • Art Direction
  • Copywriting
  • Photography
  • Video & Animation
  • Digital Marketing
  • Social Media Planning, Campaigns & Support
  • Advertising Campaigns
  • Content Development


  1. Onboarding

    Working together to custom-build a project road map for your brand, including a clearly defined scope and week-by-week timeline.

  2. Kickoff & Collaborative Briefing

    Circling the wagons with key stakeholders to discuss engagement objectives, opportunities and challenges, priorities, collaboration and audacious goals.

  3. Research, Strategy & Visual Brief

    Digging into the history, heritage and culture of the brand. We brief the client on what we’ve learned and craft bold declarations for the path of the brand, using collective insight to uncover new opportunities.

  4. Concepting & Design

    Exploring a broad range of conceptual and aesthetic territories to bring the brand to life, with a focus on strong differentiation in the marketplace.

  5. Finalization & Launch

    Collaborative design evaluation and refinement to finalize the core brand identity. With identity locked down, we shift our focus to mindful, priority-focused production: making ideas a reality, resourcefully.

  6. Brand Maintenance

    Review and evaluation of the project, looking for opportunities for improvement and growth as we plan a transition from brand-building to brand maintenance.

Helms Workshop®