2025 Year in Review is Live

This year was all about building brands that move, whether emotionally, visually, or sometimes just off the beaten path. We hit reset with Poncho, launching a new website and an outdoor-ready identity that captures the spirit of adventure. We dug into Alberta’s roots with Big Rock Brewery, creating a rebrand and packaging system that feels as rugged and refreshing as the beer itself—and boosting sales by 47%! Then there’s Hooky, a reminder that even in the world of brand design, play is powerful. Three unique brands, one shared love for bold ideas and craft done right.

See much more of our 2025