We recently launched branding and packaging for Arlow, Surely’s new low-alcohol, full-flavor wine. Our unconventional packaging champions wit and brevity over lengthy explanation, turning traditional wine label protocol on its head with a bold, direct message to drinkers.
We think about Arlow as a lightbulb moment in a bottle.
Arlow’s mission to establish a new category of low-alcohol wine without compromise for health-conscious drinkers recently received attention from both Forbes and Dieline, along with a swarm of other media outlets. Read more over at Forbes and Dieline, and check out our branding here.
