Branding
With deep knowledge in consumer goods, lifestyle brands, and hospitality, our branding agency services clients across the globe and next door. Our core practice is focused on brand design. Design is content with intent, and creating a new brand is to manifest a vision of an organization’s future. Brand design is an agent of change.
The best branding honors who you are today but also charts a course for who you will become. It is a catalyst for growth and the bridge that takes you from where you are to where you want to be. It crafts a strategy for success and builds assets to make it real.
Successful brands are built on a foundation of business evolution. David Aaker changed brand and marketing strategy decades ago with the breakthrough idea that brands are strategic assets—growth platforms for future success that create ongoing value for an organization.
In short, branding is not about communicating value; it’s about creating value. It is not what you make. Branding is what you make possible.
Branding agencies tackle projects in a multitude of ways. Our team solves business problems through design. With this edict as a primary lens, our team crafts strategies for solutions that target goals, address challenges, and leverage opportunities for businesses. Our designers, strategists, and writers coach clients through a process of aligning brand positioning and communication with business execution.
Great branding does not describe an experience—it is an experience. It is an immersive story about the value and opportunity you provide to customers and community. That story should connect people to the core purpose of your brand, and authentically communicate with clarity, sincerity, and heart.
All of our brands are rooted in humanity and connection to culture. They tell myriad stories and speak with voices and visuals that are singular to each business. Bold challengers, elegant, elevated category leaders, heritage brands with wit and wisdom rooted in common sense—each embodies a poetry that is solely its own. Their stories reflect the values and attributes that make each business unique.
As brand designers, we take storytelling to the next level by linking stories to experiences. Our designers weave the visual and verbal into immersive experiences that inform, entice, surprise, and delight. We use our expertise and insight to infuse these moments into brand messaging, identity design, brand packaging, branded environments, digital branding, and more. We aim to make your product impactful, commanding, curious, and memorable.
The strongest brands have identities that spark brand awareness and clearly differentiate them in the marketplace. Those differentiators tie to the foundation of the business and the functional, emotional, and social value it delivers to consumers. That value is most potent when it is a result of an honest and unflinching display of authenticity.
Our best brands double down on the qualities that make them inarguably themselves. They dance to the beat of their own drum—but as real and genuine behavior rather than a “performance” to get noticed.
Designing an identity is an opportunity to personify a brand’s essence, to bring it to life, and to establish genuine emotional connections with people. Brands with strong identities are confident—they know who they are and how to convey it to connect with their target audience. In short, a clearly defined brand identity gives companies an edge and an increased chance of near-term impact and long-term success.
A clearly defined brand identity is comprehensive and consistent. Full-service branding means that everything from brand strategy to logo design, brand guidelines, and marketing services all work in service of a strategy for brand and business success. Even social media marketing, an asset that frequently fragments brand identity, must invariably embody and exhibit your defined voice and brand personality. Consistency is key in business branding.
Brand success involves three core components: compelling, effective storytelling; authentic human connection; and trust. By telling your story effectively and engaging customers in a genuine, human way, we build the recognition, trust, and affinity critical for developing and growing brand equity. That equity drives purchase intent.
Businesses with a defined identity and strong brand equity own an unfair advantage in the marketplace. They can charge a premium, whereas less recognizable brands cannot. Thinking longer-term, established identity and brand equity empower founders to negotiate a higher purchase price in a business merger or acquisition. The value of branding compounds over the life of a business.
