The classic American entertainment center is getting a glow-up. Hooky is part of a new generation of venues reimagining what fun looks like – blending arcade games, upscale cocktails, bowling, movies, and bold design under one roof. We built a diverse and versatile brand to match the destination’s energy.
Located in fast-growing Hutto, Texas, Hooky brings a fresh perspective to entertainment, offering something for everyone. From family-friendly attractions to a fun night out for adults, it combines vibrant aesthetics, craft-driven food and drink, immersive games, and a full cinematic experience — including an IMAX theater. It’s not just a place to pass the time — it’s a hospitality destination designed to bring people together, whether you’re throwing strikes, catching a blockbuster, or sipping on cocktails.
Client partner Es Vedra Cinemas is leading this evolution, and CultureMap Austin recently highlighted Hooky as the latest addition to the brand’s ambitious growth. Read the feature here, and we’re excited to share more of our brand work with Hooky soon.
