The new design system leverages dynamic, geometric shapes to create a unified yet infinitely scalable family of products as the brand continues to grow. The energetic color palette is anchored by Everlywell’s signature green to achieve a sophisticated whole that feels far more premium than competitors in the market. The packages create a billboard effect on the shelf that is simultaneously striking and inviting, communicating both the science and the humanity behind the brand’s mission.
Logos, Iconography & Illustration
Creative Direction: Christian Helms, Alex Roka
Design Team: Emily Prestridge, Crystal Glover, Nicole Oesterreicher, Kayla Dockery
Brand Management: Ryan Kitchens
Photographer: Nick Cabrera
Offering over 30 at-home tests ranging from Food Sensitivity to Thyroid, Heart and Metabolism, Everlywell empowers people to take control of their health by making lab testing easy to access, understand and afford. Since its founding, more than one million people have used Everlywell’s tests to harness science for self-discovery, gaining vital insights and better health.
With expansion on the horizon, adding traditional retail stores to their direct-to-consumer online sales model, Everlywell tapped our team to develop a versatile packaging system that would succeed in both markets. We worked closely with company leadership to identify opportunities to improve performance in packaging architecture, structure and design across the entire product portfolio. The resulting brand redesign achieves a clearer and more compelling presentation for shoppers, whether they’re standing at the shelf or shopping on their phone.
A Versatile & Dynamic Design System
Supporting the Brand, Inside & Out
The project involved a full update on the box interiors, allowing us to create a more paced communication flow and overall user experience. The tray system organizes the test components neatly and snugly, while encouraging messaging reassures users that they are in good hands, and empowers them to take control of their health journey. Overall, the system combines a sense of trust and dependability with a spirit of hope, positivity and care that aligns perfectly with Everlywell’s values and offering.