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Advertising Campaign

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Advertising Campaign
Art Direction
Social Content Creation


Creative Direction: Christian Helms
Design Team: Alex Roka, Cooper Blaske
Copywriting: Andy Ogburn
Production Team: Kayla Dockery
Brand Management: Ryan Kitchens
Illustrator: Ryan Smallman
Video Production: Richard Carpenter

The Story

With a knee to the ground and a helmet inches off the asphalt at 120 MPH, there’s a reason they’re called ‘daredevils’. And when MotoGP — essentially the Formula 1 of the motorcycle world — made its one and only North American stop at The Circuit of The Americas in Austin, we had the opportunity to let the world know the daredevils were turning into town.

For this project we mixed the aesthetics of comic books and vintage muscle car magazine covers — utilizing a vibrant, dramatic style. With finished pieces of riders both on and off the bike, we portrayed hair-raising speed and hairpin turns to bring a new level of artistic detail to the race’s advertising.

Austin was covered with out-of-home placements announcing the race at America’s premier track — which was won in photo-finish fashion by Honda rider Álex Rins.

Helms Workshop®