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Superstition

Branding

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Services

Branding
Naming
Logos, Iconography & Illustration
Brand Messaging
Environment Consultation & Design
Collateral Design
Social Content Creation

Team

Creative Direction & Design: Alex Roka
Production Team: Kayla Dockery
Brand Management: Laura Jankovsky
Photography: Roger Ho

The Story

Paying homage to the historic nightclubs of the ’70s and ’80s, Superstition is steeped with nods to the most important moment in dance history, and inspired in part by its most famous venue: Studio 54. Dark colors, gold accents, neon lines and mirrors galore cover the space, which is complete with centerpiece disco balls. The considered interior transports you back to a time where astrology was on the rise and Stevie Wonder was all over on the radio — but the music you’ll hear, and the artists who spin here, bring a new kind of flavor to the live music capital.

Come for the night and discover the magic in the stars.

Helms Workshop®