Wallace Dry Goods
Midland Meets Milan, Rodeo Meets Runway
The spirit of West Texas embodied. Think of Wallace Dry Goods as your wild sidekick. She’s different and she likes it that way — quietly confident, unconventional, and always up for good times. She’s as comfortable on Friday night as she is on Sunday morning. She’s good at one-liners and two-stepping. She stands for quality, authenticity, and timeless style, seeking to leave a legacy and build connections. And make no mistake, this ain’t no “cowboy” brand — it’s something all its own.
Wallace bridges Midland and Milan and saddles the best of both worlds: Toughness & Beauty. Hardworking & Laid Back. High Desert & High Fashion. We built a visual and verbal identity to match.
Wallace makes bags and accessories that connect women to the spirit of West Texas.
If it’s known for one thing, it’s authenticity. Inspired by West Texas and crafted in Italy by the best leather craftspeople, its bags and accessories are equal parts timeless and modern. Its founder is a 7th-generation Texan whose office is in a barn. Their lead designer comes from Burberry.
In short, Wallace is a modern take on the real deal. Ciao, darlin’.
Check out their bags here.
