Ever wonder how a logo becomes a legend? This week, LowKey Legends podcast is diving deep with Christian Helms — the brand king of Austin, Texas who’s turned branding into an art form that’s part strategy, part storytelling, and 100% pure Texas magic.
As the founder of Helms Workshop, he has built a reputation for blending strategy, storytelling, and design to craft brands that people don’t just buy—but believe in. In a recent episode of the Rogue Studio podcast, Christian shared his insights on the art and strategy behind branding. From shaping bold identities for Howler Brothers to leaving his mark on global icons like Jack Daniel’s, he offered a behind-the-scenes look at how everyday objects become cultural touchstones.
If you’re fascinated by branding and the power of intentional design, this episode is a must-listen.
Watch now:LKL Podcast with Christian Helms
