Howler Brothers founders Chase Heard and Andy Stepanian spent their adolescent summers riding waves and patrolling the waters and wildlife of the east coast. Their vision for the business—and the name Howler Brothers—was inspired by a surf trip to Costa Rica. The echoing cry of the howler monkey served as their soundtrack for exploration and adventure. Years later, that epic yawp has grown from a warm reminder of a treasured destination to a call to action for legions of outdoor enthusiasts across the country and beyond.
We worked closely with the founders from the beginning, crafting custom typography, brand logos, supporting iconography and messaging to launch the brand. Along with the design of a direct-to-consumer retail site, the brand language sends a clear message that this is not your traditional outdoor clothing brand.