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Lynyrd Skynyrd Hell House Packaging Featured on Dieline

What a dream to team up with Lynyrd Skynyrd and Bespoken Spirits to craft a whiskey to honor the birthplace of southern rock. Seeing the packaging 20 feet high behind Skynyrd at shows is surreal. 

Big props to the band for taking the recommendation to dig deeper than the name “Free Bird” and pay tribute to the place where it all started. Proud of the Helms Workshop team. See more here.

Check out another recent article:

Christian Helms joins Mitch Carson on The Amazing Authorities Podcast to talk brand strategy, creative culture, and what it takes to build brands that last.

Insights

Why Rebranding Is Important

T. Christian Helms

(And How to Know When You Need One)

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