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Lynyrd Skynyrd Hell House Packaging Featured on Dieline

What a dream to team up with Lynyrd Skynyrd and Bespoken Spirits to craft a whiskey to honor the birthplace of southern rock. Seeing the packaging 20 feet high behind Skynyrd at shows is surreal. 

Big props to the band for taking the recommendation to dig deeper than the name “Free Bird” and pay tribute to the place where it all started. Proud of the Helms Workshop team. See more here.

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Now Hiring: Associate Copywriter

Helms Workshop

We’re looking for an Associate Copywriter to join our team to create world-class copy for brands spanning consumer packaged goods, spirits and craft beer, hospitality, outdoor adventure, elite motorsports, footwear, and more.

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What is Personal Branding?

T. Christian Helms

What happens if we apply the process of brand-building to our lives and careers? A comprehensive guide to building your personal brand.

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