50 years later, Lynyrd Skynyrd resides somewhere beyond the label of “household name.” The humble history that began at the Hell House is now a cornerstone of American music. Without “Sweet Home Alabama” and “Free Bird”, the story just doesn’t sound the same.

To commemorate a milestone reached against all odds, we teamed up with Lynyrd Skynyrd and the Bespoken Spirits group to create a whiskey that ensures the spirit of Lynyrd Skynyrd never dies. Bespoken specializes in custom, small-batch spirits that work to protect the planet through a unique, never-before-seen distillation process.

Bespoken and Lynyrd Skynyrd worked to design an American Whiskey with a precise aroma, color, and taste loved by the late Gary Rossington, the band, and their families.

The windows and walls of the Hell House may have moved on. But this hallowed ground is immortalized in our packaging work for the band and Bespoken, with custom iconography of the Hell House, a custom charred wood topper, and a familiar Skynyrd palette and type system that adorn everything from the bottle to the tour trucks and guitar picks.

From the first lines scribbled down, to the last note played, the Hell House was the bedrock of Lynyrd Skynyrd. Rich with story, and smooth as a memory, Hell House Whiskey is simple, and for all.