Big Rock Brewery
Rebranding Alberta’s Erratic Anomaly, and a Pioneer of Craft Beer
Big Rock’s namesake isn’t just a geological wonder—it’s a monument to who they are. Immovable. Timeless. Impossible to ignore. We helped return the brewery to what made it remarkable in the first place: provocative packaging, rare ingredients, and the audacity to be different. And plenty of Calgary swagger.
The new cans and brand are designed to make you stop, stare, and sip. Gone are the craft beer cliches and “me too” packaging. They’re replaced by bold colors, rugged, expressive illustrations, and typography that demands attention.
We trusted that Big Rock’s audience was smart enough to appreciate wit, whimsy, and a little irreverence. We trust they don’t need their hand held. We trust they can handle beer with a backbone and a sense of humor. And Calgary felt that.
In the quarters following our brand relaunch, Big Rock’s sales rose a staggering 47%— a stat that we are terrficially proud of. Now that’s an anomoly.
