The Studio Journal

The Human Dimension That Transforms Businesses into Brands

Weighing a fresh start against a more iterative brand glow-up, and finding the perfect balance for your brand.

Insights

Behind the Brand Process: Howler Bros

T. Christian Helms

Creating a brand that disregards convention, defies the odds, and defines a category.

The Story That Transforms Brands Into Beliefs

What is Brand Voice?

Helms Workshop

A Complete Guide to Developing Your Brand’s Unique Communication Style

15 minutes of fun with Gina Dunn.

Basics

What is Brand Photography?

Helms Workshop

The Visual Foundation of Authentic Business Identity

Understanding and cultivating the relationships that turn customers into advocates.

A comprehensive guide to brand terms, what they do, and why they matter.

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