The Studio Journal

Insights

Why Rebranding Is Important

T. Christian Helms

(And How to Know When You Need One)

Insights

What is Personal Branding?

T. Christian Helms

What happens if we apply the process of brand-building to our lives and careers? A comprehensive guide to building your personal brand.

Insights

Evolving a Heritage Brand

Helms Workshop

How to use brand history to build a powerful contemporary brand.

Created in partnership with Dragon Rouge, “Bring the Hustle” channels Houston’s grit, energy, and ambition into a bold new chapter for Houston Dynamo FC.

A guide to the value created through branding and the benefits of investment.

Basics

Brand Values

T. Christian Helms

What They Are, Why They Matter, and How to Define Yours

Helms Workshop was honored at this year’s American Advertising Awards in Austin with major wins in the Packaging category.

Insights

Behind the Brand Process: Howler Bros

T. Christian Helms

Creating a brand that disregards convention, defies the odds, and defines a category.

Our work for Big Rock Brewery was recently featured by The Dieline, a leading voice in global packaging design.

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