Grander is a surprising rarity: a premium rum made with no artificial flavors, coloring or additives. Named after a rare and prized catch—the elusive 1,000-pound marlin—their team came to us with a singular vision to create an expertly crafted spirit that stands apart.

Our role was to channel the Grander vision, and collaborate to develop naming, brand positioning and identity, packaging, web presence and activation materials. The packaging puts the rum forward, rather than hiding it behind a label, while web and activation elements build touch points enticing consumers to learn more about an elusive spirit of adventure.

To learn more, visit Grander Rum.