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Grander Panama Rum

Naming, Branding, Packaging & Website

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Brand Merchandise & Apparel
Logos, Iconography & Illustration
Website Design & Development
Packaging System
Identity System


Design Team: Christian Helms, Al Nelson
Illustrator: Abi Daniel
Creative Direction: Christian Helms
Web Developer: David Guillory


Austin Ad Fed ADDY Awards, Packaging, Gold 2016
Austin Ad Fed ADDY Awards, Website, Silver 2016
Communication Arts Design Annual

The Story

Grander is a surprising rarity: a premium rum made with no artificial flavors, coloring or additives. Named after a rare and prized catch—the elusive 1,000-pound marlin—their team came to us with a singular vision to create an expertly crafted spirit that stands apart.

Our role was to channel the Grander vision, and collaborate to develop naming, brand positioning and identity, packaging, web presence and activation materials. The packaging puts the rum forward, rather than hiding it behind a label, while web and activation elements build touch points enticing consumers to learn more about an elusive spirit of adventure.

To learn more, visit Grander Rum.

Helms Workshop®