Frank
Kraft, Google and network TV fall in love with a mighty little hot dog restaurant.
Frank began with an idea: What if we took a traditionally ordinary food, and transformed it into an extraordinary experience?
With limited resources and an unfamiliar concept, the need for both visibility and clarity was huge. The solution was to build a bold brand with a unique personality that grabs the attention of both design-savvy locals and massive national brands, and entice them to come play with a small restaurant in Austin.
