Every item and touchpoint at Frank is an opportunity to engage and delight customers while sharing the brand’s message and personality.
Frank is a neighborhood joint where you can grab a chili dog and a Lone Star, or get adventurous with a craft cocktail and custom-smoked game sausage topped with anything from cheese pairings to house-made compotes and sauces. The unique, quirky concept is a celebration of southern and regional traditions, with hot dogs and sausages as the vehicle.
As the concept grew, so did the need to clearly define Frank’s unconventional offering for the public. Without the resources for widespread advertising, the building itself became a canvas for communication. The brand is uniquely touchable—funky mustard and ketchup colors, big-talking typography, bold textures and messaging served as a key driver of the lighthearted, playful identity. The craftsmanship of each reflects the quality of the food itself.