Kohana’s coffee is exceptional, but their brand was dated, out of sync with their values and missing the mark with contemporary coffee culture. With their coffees poised to enter the national market and launch new product lines, it was a perfect moment to shun evolution in favor of revolution.
Kohana meticulously sources the best organic, fair-trade beans and slow roasts them to perfection. Inspired by a much-needed moment of reflection while visiting Hawaii, Victoria Lynden founded the brand on taking a moment to slow down and enjoy life—and a cup of coffee.
The coffee is top-quality, but Kohana wasn’t communicating with consumers. Our work began with a review of their positioning and an analysis of the brand’s existing assets.