Brand Merchandise & Apparel
Logos, Iconography & Illustration
Designer: Lauren Dickens
Creative Direction: Christian Helms
Illustrator: Abi Daniel
Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution.
See the full case study, including more work here.