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Lucky Arrow Retreat

Lucky Arrow Retreat

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Signage & Wayfinding
Custom Typography
Brand Merchandise & Apparel
Collateral Design
Logos, Iconography & Illustration
Website Design & Development
Brand Messaging
Identity System


Creative Direction: Christian Helms
Design Team: Alana Lyons, Emily Prestridge, Nat Sathi, Megan Pando, Mike Tabie
Brand Management: Ryan Kitchens, Sarah Boles
Photographers: Gideon Tsang, Max Otter
Website Development: David Guillory

The Story

In recent years the Texas town of Dripping Springs has exploded as a tourist destination for travelers across the state, and beyond. Officially declared the Wedding Capital of Texas in 2005, the township has grown to boast a bevy of enticing attractions, from wedding venues to BBQ joints, to an ever-growing array of wineries, distilleries, and breweries. Dripping Springs’ most breathtaking resources, however, are its natural wonders. The majestic Pedernales Falls State Park is fewer than 30 minutes away, and the cool, cerulean waters of Hamilton Pool are so popular that it requires a reservation to visit. But in a town booming with tourism, there are surprisingly few places for visitors to stay. Lodging for larger groups, like weddings or retreats, is even more scarce.

Out of this need, the vision was born for Lucky Arrow Retreat, a basecamp for adventure in the Texas Hill Country. A design-forward hideaway retreat, Lucky Arrow features a variety of idyllic lodging options including a luxury ranch house, glamping yurts, and breezeway cabins. Clustered around communal courtyards, plunge pools, and bonfire pits, each is designed with the perfect combination of rustic charm and modern aesthetics. Tucked in a thicket of decades-old oak trees, a beer garden shares complimentary tastings of local wines and beers, along with a chance to kick back in the shade — or under the stars — with a beverage and some old (or new) friends. The highest point on the property wears the crown of the retreat, a striking multi-story event center with sweeping views of the Hill Country. Scarcity, meet abundance.

Your Basecamp for Adventure

With dozens of adventures waiting just a hop, skip and a jump from its doorsteps, it can be hard for guests to decide where to start. Lucky Arrow hosts curated tours and custom expeditions with personal guides, each with the real stories behind Central Texas’ historic vistas, world-famous BBQ joints, and hidden gems. Did we mention that Lucky Arrow Excursions all take place in a finely restored vintage Toyota Land Cruiser Troop Carrier?

A Rich Design System

The challenge was to communicate in a clear and compelling manner the diverse and wonderfully complex range of options guests are offered in planning their adventure at Lucky Arrow. Our team built a rich information-design system to help guests quickly navigate Lucky Arrow’s rambling trails and rustic outposts as they learn about its five unique lodging options, rotating seasonal events, broad menu of offsite expeditions, and innovative no-touch check-in technology. Custom illustrations add an organic texture to the branding and help link analog and digital media to the natural wonder surrounding the resort. Bright color, spirited headlines, and expressive typography work together to inform, delight, and inspire folks to leave the daily grind in their rearview mirrors and visit this charming 15 acres of hospitality in the heart of Texas.

Helms Workshop®