Magellan Outdoors & Shiner Beers
A cold beer in one hand, and a compound bow in the other.
Beer and gear. There are few things we as a studio love more. So when Academy Sports + Outdoors reached out to us to work on an apparel collaboration for Magellan Outdoors and Shiner Beers, we cracked a cold one and got to work.
Inspired by these two iconic Texas brands, and all the places we’d been out in the wild with a Shiner in hand, we aimed to develop a collection that was equal parts nostalgic and natural. Adventurous but familiar. Rugged, yet still with a snap of wit. The result is a refreshing take on custom outdoor merchandise that combines history, a thirst for adventure, Texan culture and the spirit of fun from both brands—and blends them across a product line that can cover you from head to hoof.
