An important part of our mission was to communicate passion in the packaging — the character of those who craft the tequila in Jalisco, Mexico, and the character of those in its homeplace of Texas.
The centerpiece of a considered design became the Powerbird, which appears on every bottle within our signature badge. It’s the perfect symbol of La Caza — soaring above and keeping a watchful eye as it searches for its prey.
To the brand, it’s a mark in a classic southwestern style that symbolizes the power and endless pursuit of something greater: the hunt.