Our branding journey for VoChill was all about bringing a cool and effervescent sensibility back to enjoying wine. Taking inspiration from the product and its function, we developed an elegant visual system characterized by a simplicity and distinction of form. This is built using a minimal aesthetic, thoughtful typography, and still-life photography. It establishes a strong, contemporary visual impact on shelves, highlighting a soothing blue gradient, which represents the act of slowing down as well as the method of chilling your wine.
We saw the product as more than just a tool to keep your wine chilled, but also an artistic centerpiece that would bring sophistication to any tablescape. The outcome was a brand that truly centered itself on the product and its consumer benefits.