Our branding journey for VoChill was all about bringing a cool and effervescent sensibility back to enjoying wine. Taking inspiration from the product and its function, we developed an elegant visual system characterized by a simplicity and distinction of form. This is built using a minimal aesthetic, thoughtful typography, and still-life photography. It establishes a strong, contemporary visual impact on shelves, highlighting a soothing blue gradient, which represents the act of slowing down as well as the method of chilling your wine.

We saw the product as more than just a tool to keep your wine chilled, but also an artistic centerpiece that would bring sophistication to any tablescape. The outcome was a brand that truly centered itself on the product and its consumer benefits.

VoChill was created out of a simple, yet inspired, moment. But when the product met the marketplace, the excitement and demand was obvious and took off quickly!

Within VoChill’s first year in the market, the brand landed a spot on USA Today’s Gift List, as well as Oprah’s ‘35 Gifts for Your Friend Who Lives for Wine O’Clock’. VoChill has since expanded to offering both a stemmed and stemless wine chiller in seven unique colors, including the brand’s signature blue. The company continues to grow and expand into new markets, recently launching in Europe.

As VoChill has continued to grow, adding new product lines and colors for consumers to choose from, we have loved being able to be a continuous strategic partner as it relates to product focus, new packaging solutions, and photography and video refreshes.