Modern Times Beer
Retro futurist vibes drive the brand behind a west coast craft beer juggernaut.
Modern Times founder Jacob McKean named the brewery after a utopian community founded in New York, and modeled the brand narrative after historic visionaries and their idealistic dreams of the future.
In exploring packaging our team crafted cans with subtle nods to forward-looking historic icons Raymond Loewy and Norman Bel Geddes, as well as contemporary aesthetic revisionists like Wes Anderson. Through that juxtaposition we arrived at a packaging system that feels like a Mad Men-era vision for a beer of the future, borrowing typography from the past combined with sleek, refined graphic patterns.
