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Branding, Packaging & Product Design

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Art Direction
Packaging System
Brand Messaging
Social Content Creation
Brand Merchandise & Apparel


Creative Direction: Christian Helms
Design Team: Emily Lamontagne, Becca Lang
Copywriting: Andy Ogburn
Production: Crystal Glover, Kayla Dockery
Brand Management: Laura Jankovsky, Caroline Kirby, Ryan Kitchens
Photographer: Nick Cabrera

The Story

The killer party game that raises spirits! Obituary is a uniquely simple card game that lets adults, kids and everyone in between express their creative take on hilarious prompts that will make you die laughing.

Killer clowns in a blender accident? A bagpiper bludgeoned with a turkey leg? Mimes in an emu stampede!

The game’s brilliance lies in its simplicity. Teams draw cards and act out (or draw) WHO is on a card and HOW they died. Each player’s interpretation is unique, and the results are hilarious. It’s the perfect game for people with a twisted sense of humor, a quirky point of view, or a love of dark jokes. Bad artists included!

From the ground up.

Obituary holds a special place in our hearts as brand builders. The idea had been kicked around for many years by our friend Steve Oliver, an architect partner on countless Helms brand projects. Our team partnered with Steve and ran with the idea, taking a wild concept shared over a beer and making it a reality: an actual game, a captivating brand, and a scalable business.

First and foremost, Obituary is all about sparking great times for families and friends—opportunities to joke, laugh, entertain and surprise one another. But it has a super sneaky secret mission, as well: to inspire creativity and help people reclaim the sense of play they embraced as kids. It speaks to the spark in all of us to create, celebrate and connect.

Grab a box and be sure to let us know what kind of expansion packs you’re dying to see in the future.

Helms Workshop®