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Tecovas Bootmakers

Rebranding & Packaging

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Packaging System
Brand Management
Art Direction
Brand Merchandise & Apparel
Logos, Iconography & Illustration


Creative Direction: Christian Helms
Design Team: Collin Hall, Zach Wieland
Brand Management: Ryan Kitchens
Photographer: Nick Cabrera, Tyler Sharp

The Story

Fast. Easy. Affordable. In contrast to their revolutionary approach to business, Tecovas are heirloom-quality cowboy boots hand-crafted through a time-honored tradition in León, Mexico. The arrival of something that special merits a moment of pause and thoughtful ritual. We worked with the Tecovas team to refine the brand’s visual identity, crafting a packaging system and unboxing experience that reinforces the value and quality of their goods.

Helms Workshop®