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Fond Bone Broth

Rebranding, Packaging & Website

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Identity System
Packaging System
Brand Management
Art Direction
Collateral Design
Brand Merchandise & Apparel
Logos, Iconography & Illustration
Website Design & Development


Creative Direction: Christian Helms
Design Team: Emily Prestridge, Emily Lamontagne, Megan Pando, Zach Wieland, Collin Hall, Nicole Oesterreicher, Crystal Glover, Kayla Dockery
Brand Management: Ryan Kitchens, Jamie Wang, Sarah Boles
Illustrator: Abi Daniel
Photographer: Nick Cabrera
Website Development: David Guillory

The Story

In a category crowded with brands selling functionality, Fond stands apart. The founders have a unique approach to broth: in addition to being good for you, it should actually taste good. With inventive recipes akin to mixology, Fond combines the nourishing, healing power of bone broth with flavor that delights the palate. The best in local, sustainable meat and produce are crafted into tonics that are markedly unconventional and remarkably delicious.

Investing time, effort and care creates spirited flavors that are not only healthy, but unique and exciting.

From quality to creativity to sustainability, Fond’s ingredients speak for themselves. In crafting the brand we let them do just that. Custom illustrations of ingredients and simple iconography frame a clear view into the rich, vibrant broth, letting the liquid tell the story. The result is brand packaging and messaging that reflects the natural goodness and bright, fresh flavor of Fond’s tonics.

Helms Workshop®