The Studio Journal

Musings, News & More. 

Basics

How to Measure Brand Awareness

Helms Workshop

A Complete Guide to Keeping Your Brand Top of Mind.

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News

Hooky Brings a New Era of Entertainment to Hutto, TX

Helms Workshop

New Hooky Entertainment Center in Hutto, Featured CultureMap Austin

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Insights

The Power and Process of Luxury Marketing & Branding

Helms Workshop

A comprehensive guide to building elite luxury brands.

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Basics

Brand Association

Helms Workshop

Definition, Advantages, Examples, and How to Grow It.

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Basics

What is the Difference Between Branding and Marketing?

Helms Workshop

The basics and beyond on the value and function of branding and marketing.

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Basics

What is a Lifestyle Brand?

Helms Workshop

A Comprehensive Guide to Building Beyond Products.

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