The Studio Journal

The basics and beyond on the value and function of branding and marketing.

Basics

What is a Lifestyle Brand?

Helms Workshop

A Comprehensive Guide to Building Beyond Products.

Basics

The Power of Brand Perception

Helms Workshop

What It Does for Businesses, and How You Can Grow It.

An expert guide to creating memorable, strategic, and enduring brand identifiers.

An insider’s roadmap to building a standout brand in a complex, rapidly evolving marketplace.

Essential toolkits for building and maintaining brand consistency.

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