The Studio Journal

Essential toolkits for building and maintaining brand consistency.

Basics

What is Brand Equity?

Helms Workshop

Demystifying Brand Equity, Unlocking Its Value, & Cultivating It To Grow Your Brand.

Basics

What Does a Branding Agency Do?

Helms Workshop

Understanding the Strategic Partner Behind Memorable Brands

Insights

How to Start a Clothing Brand

Helms Workshop

Tips and lessons from Tecovas, Howler Bros, Poncho, and More

An essential  foundation for success.

What We’ve Learned About The Fragmented Industry Growing Like Wild Fire.

A case for small winning big. What to consider when considering a branding agency.

Basics

How to Measure Brand Awareness

Helms Workshop

A Complete Guide to Keeping Your Brand Top of Mind.

Ever wonder how a logo becomes a legend?

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