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Big Swig Sparkling Water

Branding, Packaging System & Website

More Info +

Services

Naming
Strategy
Branding
Brand Messaging
Packaging System
Website Design & Development
Brand Film
Art Direction
Social Content Creation
Brand Management

Team

Design Team: Collin Hall, Emily Prestridge, Emily Lamontagne, Cameron Smith, Crystal Glover, Megan Pando, Mike Tabie, Christian Helms
Creative Direction: Christian Helms
Brand Management: Ryan Kitchens, Jamie Wang
Social Media Support: Rachael Mumford
Website Development: David Guillory

Awards

Graphic Design USA Package Design Awards 2020

The Story

Big Swig was born from simple Texan common sense. With the rapidly growing sparkling water market dominated by just a handful of big conglomerates, there was no homegrown option for thirsty Texans. Beyond that, the whole category was drowning in a sea of sameness. From the flavors, to the messaging, to the overall brand personality — existing sparkling waters felt flat.

The industry’s stale approach to engaging consumers offered an opportunity for a scrappy challenger to lead with a Texas-sized personality, and with unique, inventive flavors to match: Jalapeño Pineapple, Prickly Pear Cucumber, and Party Pickle (to name a few). Outrageous? Absolutely. Average? Nope. And because it’s Texas, a bigger-than-average can is required, too.

Meet Big Swig. Unapologetically Texan, distinctively outrageous, and uniquely flavorful sparkling water. Think of it as sixteen fluid ounces of Yee-Haw.

Helms Workshop®