Big Swig Sparkling Water
Naming, Branding, Packaging & Website
Website Design & Development
Social Content Creation
Design Team: Collin Hall, Emily Prestridge, Emily Lamontagne, Cameron Smith, Crystal Glover, Megan Pando, Mike Tabie, Christian Helms
Creative Direction: Christian Helms
Brand Management: Ryan Kitchens, Jamie Wang
Social Media Support: Rachael Mumford
Website Development: David Guillory
Graphic Design USA Package Design Awards 2020
Big Swig was born from simple Texan common sense. With the rapidly growing sparkling water market dominated by just a handful of big conglomerates, there was no homegrown option for thirsty Texans. Beyond that, the whole category was drowning in a sea of sameness. From the flavors, to the messaging, to the overall brand personality — existing sparkling waters felt flat.
The industry’s stale approach to engaging consumers offered an opportunity for a scrappy challenger to lead with a Texas-sized personality, and with unique, inventive flavors to match: Jalapeño Pineapple, Prickly Pear Cucumber, and Party Pickle (to name a few). Outrageous? Absolutely. Average? Nope. And because it’s Texas, a bigger-than-average can is required, too.
Meet Big Swig. Unapologetically Texan, distinctively outrageous, and uniquely flavorful sparkling water. Think of it as sixteen fluid ounces of Yee-Haw.