Big Swig Sparkling Water

Big Swig was born from simple Texan common sense. With the rapidly growing sparkling water market dominated by just a handful of big conglomerates, there was no homegrown option for thirsty Texans. Beyond that, the whole category was drowning in a sea of sameness. From the flavors, to the messaging, to the overall brand personality — existing sparkling waters felt flat.

The industry’s stale approach to engaging consumers offered an opportunity for a scrappy challenger to lead with a Texas-sized personality, and with unique, inventive flavors to match: Jalapeño Pineapple, Prickly Pear Cucumber, and Party Pickle (to name a few). Outrageous? Absolutely. Average? Nope. And because it’s Texas, a bigger-than-average can is required, too. 

Meet Big Swig. Unapologetically Texan, distinctively outrageous, and uniquely flavorful sparkling water. Think of it as sixteen fluid ounces of Yee-Haw. 

Check out another project: