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Mosie Baby

Rebranding & Packaging

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Identity System
Packaging System
Brand Management
Art Direction
Collateral Design
Brand Merchandise & Apparel
Logos, Iconography & Illustration
Website Design & Development


Creative Direction: Christian Helms
Design Team: Emily Prestridge, Mike Tabie, Crystal Glover, Emily Lamontagne, Megan Pando
Brand Management: Ryan Kitchens, Sarah Boles
Photographer: Nick Cabrera
Website Development: David Guillory


Printing & Imaging Association of MidAmerica GraphEx Platinum Award

The Story

A revolutionary option in home fertility, Mosie Baby was born from necessity by a couple experiencing a stressful and expensive journey to conceive their first child. Mosie Baby empowers people struggling with fertility—offering hope, support and an affordable choice for conception when traditional methods are not working.

We worked with Mosie Baby founders Marc and Maureen Brown to build a strong brand strategy, approachable messaging and a brand identity full of warmth and optimism. The overall system strikes a delicate balance between feeling hopeful, playful and trusted. We couldn’t be prouder to play a part in helping Mosie Baby change the lives of aspiring parents.

Helms Workshop®