Explosive snacks that pack a punch. Krakatoa is a fiery challenger brand that combines unique natural spices from across the globe to craft kettle chips that are lightyears beyond the common “flaming hot” flavors in the snack aisle. We worked with our partners at Amplify Snack Brands to build an immersive flavor experience for hot heads and spicy peeps, creating a revolutionary flavor experience centered around the joy of heat.
Inspired by our volcanic namesake, Krakatoa’s brand identity celebrates the product’s unique point of difference: a deeper dive into intense, quantifiable heat. Matte and metallic touches and a striking color palette leap from the shelf, allowing the packaging to stand out in an ultra-competitive category.
For heat-freaks, spice is a lifestyle. Simple, playful infographics quickly engage and inform the fanatical consumer base, who are always searching for something new and spicy. The result is a brand system that is equal parts evocative and informative, reflecting all of the passion and creativity that went into developing the chips themselves.