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Lone River Ranch Water

Packaging & Website

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Brand Merchandise & Apparel
Advertising Campaign
Logos, Iconography & Illustration
Website Design & Development
Packaging System


Creative Direction: Christian Helms, Alex Roka
Design Team: Zach Wieland, Emily Lamontagne, Nicola Broderick, Emily Prestridge, Cooper Blaske, Nicole Oesterreicher, Kayla Dockery, Crystal Glover, Yunuen Sigler, Ivan Alvarado, Daniel Piedra, Matt Thompson
Brand Management: Laura Jankovsky, Ryan Kitchens
Photographer: Travis Hallmark
Videography: Richard Carpenter

The Story

A Lone River cuts through the high desert of Far West Texas. Some look to the Lone River for refreshment, others chase the story it writes in every bend and bow.

Founded by West Texas native Katie Brown, Lone River was one of the early small hard seltzers to hit grocery shelves beside market leaders White Claw and Truly. Inspired by the simple and refreshing beverage enjoyed by ranchers across West Texas, Lone River’s take on ranch water celebrates the awe-inspiring majesty of the region’s landscape. The brand embodies a spirit of rugged, off-the-grid adventure that transcends geography, inspiring drinkers to explore uncharted corners of the map.

Growing the brand.

We built a multi-channel marketing campaign to raise awareness, taking drinkers on a brand journey filled with folklore, legend and a dash of West Texas grit. Point-of-purchase advertising, lifestyle photography and digital campaigns introduced ranch water to a new and broader audience, boosting brand recognition and driving trial. We expanded the ongoing campaign after launch, adding branded merchandise, event promotions, social media content and new product innovations month after month as the brand began to grow.

In 2020, just months after our collaboration, Lone River rose to the top of the ranks as the number one independent hard seltzer brand in the US, with the top selling six-pack in Texas. Demand fueled rapid expansion, and Lone River quickly spread across the country into 23 states—to the delight of drinkers. Consumers weren’t the only ones whose attentions were piqued, either. The brand’s Texan swagger also caught the eye of alcohol industry titan Diageo, who purchased the brand less than a year after launch.

Helms Workshop®