At Pearl, what began as a humble brewery campus is today a robust collective—a community, both of people and places, that exists to spark moments and memories that illustrate the warmth, pride and energy of South Texas. Pearl stands for something greater than just the sum of its parts. It’s a hub for both work and play, and represents a journey that picks up where a destination leaves off. It’s the pinnacle of ‘adaptive reuse’: a versatile, contemporary plaza in a rich, historic setting where inspiration and dedication collide to both kick their feet up and get their hands dirty. Here, friends discover heritage and history among moments that kindle wonder and awe in all five senses.
Using Pearl’s rich heritage and historic architecture as a springboard, our team immersed ourselves in every facet of the brand through discovery learning, stakeholder interviews and brand strategy. Each insight we surfaced was channeled into brand language and tone for the Pearl brand as it moves into its next phase of life in San Antonio.