Tangerine Curious Art Kits
Off-the-wall art kits for any time, mood, whim, age, and personality. Let’s make magic happen.
If you stand up in a room of kindergarteners and ask, “Who here is an artist?” the response you receive will undoubtedly be an enthusiastic, unanimous reply of raised hands and wide grins. Leap forward a few grades, and maybe a handful of kids will respond. By adulthood, even fewer.
For mother-and-daughter entrepreneurs Heather and Cait Middleton, this diminished enthusiasm for art simply would not do—especially in a city that celebrates weird and wonderful creativity like Austin, Texas. The duo yearned to inspire kids and kids at heart to reclaim their inner Picassos and Monet. Art is for everyone, and it should be FUN.
The Middleton’s lightbulb moment inspired Tangerine, a line of meticulously considered, off-the-wall art kits designed to make art easy and fun for everyone. We built a brand to match. Equal parts Pee-Wee’s Playhouse, Nick at Nite, and Scratch-N-Sniff, the silly and celebratory Tangerine branding reminds folks that there are no mistakes when you’re having fun. Art happens!
No matter where you are, that’s the perfect studio to see what you can do with your own two hands and a little creative freedom. Grab a kit, make a mess, and let your imagination run wild.
