The Studio Journal

Insights

Evolving a Heritage Brand

Helms Workshop

How to use brand history to build a powerful contemporary brand.

A guide to the value created through branding and the benefits of investment.

Basics

Brand Values

T. Christian Helms

What They Are, Why They Matter, and How to Define Yours

Helms Workshop was honored at this year’s American Advertising Awards in Austin with major wins in the Packaging category.

Insights

Behind the Brand Process: Howler Bros

T. Christian Helms

Creating a brand that disregards convention, defies the odds, and defines a category.

Insights

Why Rebranding Is Important

T. Christian Helms

(And How to Know When You Need One)

Our work for Big Rock Brewery was recently featured by The Dieline, a leading voice in global packaging design.

Basics

Brand Credibility

Helms Workshop

Why Consumers Trust Some Brands and Ignore the Rest

Christian Helms joins Mark Stinson on the Your World of Creativity podcast to talk creativity, agency growth, and the future of design.

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