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Heaven is Whenever Packaging System: The Hold Steady

Packaging system for one of the best releases of 2010, all about the highs and lows in life, love and faith. I worked closely with Craig, Tad and the boys on concepting the packaging, and got help from Erick Montes and photographer Andrew Yates in making it a reality. Note to self: under-water photo shoots are best not scheduled in February! Thanks to photo-assistand turned model Matt Egan for being a trooper on the shoot.

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atxsessions nice timing— we just finished a pile of awesome la_Barbecue brisket and ribs. Legit.

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