Brand Identity | Frank | Helms Workshop

Brand Identity: Frank

Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts.
I worked collaboratively with the team of owners to build a “third place” accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Our goal was not just to create a celebration of food, but to also build a culture and community.

hotdogscoldbeer.com