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Brand Identity: Frank

Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts.
I worked collaboratively with the team of owners to build a “third place” accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Our goal was not just to create a celebration of food, but to also build a culture and community.

hotdogscoldbeer.com

  • General 2011 Brand New Awards
  • Commarts Communication Arts Design Annual 2010
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Facebook

Helms Workshop is proud to team up with Frank and The Hold Steady to celebrate 5 years of hot dogs and cold beer in downtown Austin. It’s going to be a big night.

https://www.facebook.com/events/470450983090191/

Twitter

atxsessions nice timing— we just finished a pile of awesome la_Barbecue brisket and ribs. Legit.

Vimeo

Jack Daniel’s Declaration of Independence Campaign Video

Visit The Workshop

HELMS WORKSHOP View Map
3507 South 1st Street
Austin, Texas 78704
512.294.2334

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